Spell Sundown Campaign




We couldn't help but share the beautiful images from fave brand Spell's latest campaign, Sundown. Shot in NSW, the campaign captures the essence of the changing colours of the sunrise to sundown across the coastal scenery.
This is the feeling and mood of Spell's design team's mood board for their first collection of 2021.
90s inspired ditsy florals in sunset hues go from yellow to pink to twilight in the first print Rae, moving into our desert inspired signature print Sundown which will be in part two of this collection.
What has been at the highest priority to Spell with this collection has been their sustainability journey, and this collection is Spell's most sustainable collection to date for garments utilising preferred fibres.
All the images in this blog include pieces that we're stocking in the shop. Part one of Sundown arrives early Feb, and part two arrives in March.